New Fundraising Rule No. 2: Demonstrate Insight

Is “we have operating skills” the new “we have proprietary deal flow”? According to our three experts, an intense LP focus on industry and operating expertise is driving private equity fundraising commitments as well as GP marketing strategies. “Demonstrate Deep Insight” is the second “new rule” of private equity fundraising in this Privcap thought-leadership series with John Greenwood of Pantheon Ventures, Mounir Guen of MVision Private Equity Advisers, and Russell Steenberg of BlackRock Private Equity Partners.