Transformative Marketing: Growing a Portfolio Company

Businesses large and small can take advantage of new lower-cost marketing strategies – a fact that is changing the VC game. But where do you start—and how do you know if a potential investment has the potential to overtake the market? Marketing guru Mike Duda of VC/marketing consultancy Consigliere Brand Capital, which counts NBA star Steve Nash as a partner, discusses the process, and the genesis of his firm.