Investing in Consumer Success

The consumer sector drives the U.S. economy and is a big private equity target. But how can GPs make money amid weak consumer spending?

In the first of a four-part Privcap series on private equity success in the consumer sector, experts Michael J. Grossman of RSM; Joan McCabe of Brynwood Partners; and Timothy Mayhew of Fenway Partners explain how to identify consumer niches that are growing faster than the broader economy. With consumer spending making up two-thirds of GDP, this video is essential viewing for any investor looking to grab a piece.