How Connor Sport Court and Riverside Partnered For Growth

In 2005, private equity firm The Riverside Company merged two providers of sports surfaces to create Connor Sport Court. The merger encountered problems and so Riverside called in Ron Cerny as President & CEO to help sort out issues with regard to product quality and “management team dysfunction.”

The US company had a goal of growing its international revenue, and to help penetrate China market, Riverside deployed Managing Director Brian Bunker to help establish licensing agreements in China as well as products for Connor Sport Court to sell in North America. In this video, Ron and Brian tell the story of how they have worked together to increase the fortunes of the company in the face of corporate and international challenges.