Driving Success at Hertz

In an exclusive interview with Privcap, Donald Gogel, President and CEO of private equity firm Clayton, Dubilier & Rice, describes the genesis of his firm’s investment in Hertz, the rental car business is bought from Ford. Gogel describes the challenge of creating a similar customer experience across 8,700 locations and of implementing “six sigma” practices more commonly associated with manufactoring across a vast service business.

Gogel also describes his firm’s strategy for taking Hertz through the recession. The business is more profitable today than it was when acquired before the financial crisis, despite a big drop in car rentals. How did Clayton Dubilier do it?